Steroids

Function: Reduces inflammation and suppresses immune responses
Relevant Product Types: Creams and lotions

Steroids are often used in skincare products for their powerful anti-inflammatory properties. We avoid steroids because they can cause side effects like skin thinning and dependency over long-term use.

Parabens

Function: Preservatives that prevent the growth of mold and bacteria
Relevant Product Types: A wide range of cosmetics and skincare products

Parabens are widely used because they effectively extend a product’s shelf life. We avoid parabens due to concerns about their potential impact on hormonal balance and overall health.

Artificial Fragrances

Function: Scent enhancers
Relevant Product Types: Skincare, haircare, and personal care products

Artificial fragrances are used in many products to create appealing scents. However, they can also trigger allergies, dermatitis, and respiratory issues among sensitive individuals. We avoid artificial fragrances to ensure our products are safe for even the most sensitive skin.

Artificial Colorings

Function: Color enhancers
Relevant Product Types: Cosmetics, skincare, and bath products

Artificial colorings are added to products to make them look more attractive. However, they can cause skin sensitivity and irritation, and offer no benefits to skin health. We steer clear of artificial colorings to keep our formulations pure and gentle for all skin types.

Sulfates, SLS & SLES

Function: Surfactants that create lather and remove oil and dirt
Relevant Product Types: Shampoos, body washes, and cleansers

These ingredients are known for their strong cleansing power and ability to foam up in products. However, we avoid them because they can strip the skin of its natural oils, leading to dryness and irritation, especially for those with sensitive skin.

Mercury

Function: Preservative and skin lightening agent
Relevant Product Types: Creams, lotions, and other skincare products

Mercury is sometimes used in skincare for its preservative and skin-lightening properties. However, it poses significant health risks, including skin irritation and more severe health effects with long-term exposure. We strictly avoid using mercury in any of our products to ensure your safety and well-being.

Lead and Other Heavy Metals

Function: Contaminants and colorants
Relevant Product Types: Cosmetics, including lip products and whitening toothpaste

Lead and other heavy metals can contaminate cosmetic products and pose serious health risks when absorbed by the skin. These metals are linked to neurological problems, reproductive issues, and delayed development among other health concerns.

Hydroquinone

Function: Skin lightening agent
Relevant Product Types: Creams, serums

Hydroquinone is commonly used to reduce hyperpigmentation and dark spots, but it has been associated with skin irritation and potential long-term health risks. We avoid Hydroquinone to ensure our products remain gentle and safe for all skin types.

Synthetic UV Filters

Function: UV protection in skincare products
Relevant Product Types: Sunscreens, lotions

Synthetic UV filters like Avobenzone, Homosalate, and Octocrylene are effective at blocking harmful sun rays but may cause skin irritation and have been linked to hormone disruption. We choose to avoid these filters, prioritizing safer and more skin-friendly alternatives.

Triclosan

Function: Antibacterial agent and preservative
Relevant Product Types: Soaps, body washes, and skincare products

Triclosan is used to fight bacteria, but it can mess with hormones, cause skin irritation, and even lead to antibiotic resistance. We avoid it to ensure our products are safe and kind to your skin.

BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene)

Function: Preservatives to extend shelf life
Relevant Product Types: Lotions, creams, and other skincare products

BHA and BHT are often used to keep products fresh, but they’ve been linked to skin irritation and potential health risks, like hormone disruption. We avoid them to ensure our products remain safe and gentle for everyday use.

Hormones

Function: Adjust natural body functions
Relevant Product Types: Some skincare and health products

Hormones in products can mess with your body’s natural rhythms. They might promise to make skin look younger, but they can throw off your own hormones. We steer clear of them to keep things safe and natural.

Phthalates

Function: Fragrance enhancer and plasticizer
Relevant Product Types: Fragranced skincare and personal care items

Phthalates are commonly used to make scents last longer and to improve the flexibility of certain materials. However, studies suggest they may disrupt hormones and potentially impact long-term health. We avoid phthalates to ensure our products are safe and gentle for all skin types.

Ethanol

Function: Solvent and preservative
Relevant Product Types: Skincare, cosmetics, and personal care products

Ethanol is often used to preserve products or improve absorption, but it can dry out the skin, strip its natural moisture, and cause irritation, especially for sensitive skin. We avoid ethanol to ensure our products remain gentle, nourishing, and effective.

Silicones

Function: Creates a smooth texture and forms a barrier on the skin
Relevant Product Types: Creams, lotions, and shampoos

Silicones provide a silky feel and temporarily mask imperfections by forming a barrier on the skin. However, this barrier can trap dirt, clog pores, and lead to irritation. To prioritize true skin repair, we skip silicones and use breathable, herbal ingredients instead.

DEA, MEA, TEA (Ethanolamines)

Function: Emulsifiers and foaming agents
Relevant Product Types: Shampoos, body washes, and creams

Ethanolamines like DEA, MEA, and TEA are used to create foam and stabilize textures in skincare and haircare products. However, they can react with other ingredients to form nitrosamines, which are potential carcinogens and can irritate the skin. We avoid ethanolamines to keep our products safe, gentle, and toxin-free.

Petrolatum

Function: Skin barrier and moisturizer
Relevant Product Types: Moisturizers, balms

Petrolatum is commonly used for its barrier-forming properties to lock in moisture. However, it can be contaminated with polycyclic aromatic hydrocarbons (PAHs), which are linked to health issues. We choose to avoid petrolatum to ensure the safest skincare experience for you.

Formaldehyde

Function: Preservative
Relevant Product Types: Various cosmetics and personal care products

Formaldehyde is used to prevent microbes from growing in water-based products, but it’s a known carcinogen that can also cause skin irritation and allergic reactions. We avoid using formaldehyde to ensure our products are safe and gentle on your skin.

Lanolin

Function: Moisturizer and emollient
Relevant Product Types: Creams, lotions, and lip balms

Lanolin is often used to moisturize and soften the skin. However, it can cause allergic reactions in sensitive individuals and may be contaminated with pesticides from wool processing. We avoid lanolin to ensure our products are safe, hypoallergenic, and suitable for everyone.

Coal Tar Derivatives

Function: Treats skin conditions like dandruff and psoriasis
Relevant Product Types: Shampoos, creams, and ointments

Coal tar derivatives are used for their anti-inflammatory and antifungal properties, but they contain harmful chemicals that are linked to cancer and skin irritation. We avoid coal tar derivatives to prioritize your safety and provide gentle, herbal skincare solutions.

Mineral Oil (Untreated or Mildly Treated)

Function: Moisturizer
Relevant Product Types: Lotions, creams, and ointments

Untreated or mildly treated mineral oils can contain contaminants that may clog pores and interfere with skin’s natural ability to eliminate toxins. We avoid these types of mineral oils to ensure our products enhance, rather than inhibit, your skin’s natural functions.

Oxybenzone and Octinoxate

Function: Sunscreen agents
Relevant Product Types: Sunscreens, daily moisturizers

Oxybenzone and octinoxate are common ingredients in sunscreen products but can be problematic because they are suspected to disrupt hormone function and can contribute to coral reef bleaching. We avoid these substances to ensure our products are safe for both your skin and the environment.